Privacy Policy

Privacy Policy – TagAge® Effective from 3.9.2009 (“Effective Date“)


1. General  

TUOMI S.A.® (“TUOMI“) is committed to protecting the privacy of its customers and other users of its websites and shall treat any Personal Data (as defined herein) received hereunder with due care and as set forth in applicable data protection and privacy laws. This Privacy Police has been prepared in order to assist you in understanding what kind of information we collect in connection with our products and services and how we process such information.

In this Privacy Policy the term “Personal Data” shall mean any information relating to an identified or identifiable natural person. For the purposes of this Privacy Policy, the terms “we“, “us” and “our” shall also refer to TUOMI ® , including any of its Affiliates (as defined herein). For the purposes hereof, an “Affiliate” shall mean another entity, which is controlled by TUOMI ® , which controls TUOMI ® or which is under common control with TUOMI, and control shall mean the direct or indirect ownership of fifty percent (50%) or more of the shares or interests entitled to vote for the directors thereof or the equivalent, for so long as such entitlement subsists, or equivalent power over management thereof.

This website [], including any hereto-related pages maintained by TUOMI (collectively referred to as the “Site(s)“), is a Luxembourgish Site owned and controlled by TUOMI. The Site is subject to data protection and privacy laws of Luxembourg and in particular the Luxembourg Personal Data Act.


2. Policy Statement 

This Privacy Policy applies to Personal Data collected in connection with products and services offered by us or from other interactions with us where a reference of incorporation to this Privacy Policy is made, e.g. in connection with the Sites or in any terms of sale applicable to orders and purchases made by the use of our Sites.

The controller of your Personal Data shall be TUOMI S.A. ® , located at 7, Fausermillen, L-6689 Mertert, Luxembourg. The name of the customer register is [TagAge ® Customer Register - Luxembourg]. In matters relating to this Privacy Policy and/or otherwise to our privacy practices you may contact us at Please note that our products, services or Sites may contain links to other companies’ websites or other third party services that may have privacy policies of their own. We hereby recommend that you review the respective privacy policies of such services or websites for further information. We are not responsible and shall not be held liable for the privacy practices or contents of any third party services or websites. 

By using the Site and/or by submitting personal data to us, you give us your explicit consent to process your Personal Data as described herein. If you do not agree with this Privacy Policy or any provision herein contained, please do not use this Site or provide us with your Personal Data.


3. Personal Data Collected  

As a general rule your Personal Data will be collected if and when you register into or otherwise use our services, make a purchase or in any other way interact with us. The collection of Personal Data shall only be made with your knowledge or consent. The Personal Data to be collected under this Privacy Policy is described in more detail under sections A through D below.

A. Information Provided to Us. When you register for our services, make a purchase or otherwise interact with us, we may ask you to provide us with the following information: your name, e-mail address, postal address, as well as user names, passwords and other such credentials that are used to authenticate users of the Sites and to validate the user’s actions or that may be needed to provide you with the products and services you have requested or in order for us to communicate with you. In addition hereto, we may collect demographic information, e.g. [your gender, age, postal code and language preferences]. We may also collect other information provided by you, such as your consents, preferences, feedback and other comparable information provided. You are hereby also informed that certain non-identifiable information collected from you may become personally identifiable when you provide us with your Personal Data. We may also, in accordance with applicable law, collect Personal Data from list-rental companies and other such publicly available sources and personal data files. Our services may also allow you to submit information about other individuals, for example, if you make an order for a product that you wish us to send directly to another addressee. We recommend that prior to any such submission you check that you have adequate permission for the transmission of such information to us.

B. Other Transactions with Us. We will collect or ask for information relating to any purchase made by you and/or your use of our services as well as in connection with other possible interactions with us. Such information may include, e.g. details of the queries or requests you have made, the products purchase and sold and services rendered (including thereto-related delivery details), financial details (including payments made, credit card details, billing address, credit checks and other comparable financial information), details of agreements between you and us, records of contacts and communications, information and details relating to the content you have provided us with and other such transactional information. We may also, in compliance with applicable law, record your communication with our customer care, our service center or helpdesk, or with other such contact points.

C. Surveys and Competitions. We may also, in accordance with applicable law, incidentally and from time to time send you e.g. using surveys or contact you with the opportunity to enter competitions. Your participation in any survey or competition is voluntary and you are under no obligation whatsoever to reply to any surveys sent to you or to take part in or enter into any competition.

D. Technical Information. In most cases, you may however visit our Sites or use our services without having to render specific information concerning your person. However, certain technical information is collected as standard concerning your use of our services and Sites. Such information includes, e.g. your Internet protocol (IP) address used to connect your computer to the Internet, computer and connection information such as browser type and version, your operating system and platform, the full Uniform Resource Locators (URL) click stream to, through and from our Site (including date and time), cookie number, products or services you viewed or searched for, the ad banners and other content you viewed and other such technical information your browser automatically provides us with or as may otherwise be collected in connection with certain services.


4. The Purposes for Processing Personal Data

We process your Personal Data for the following purposes. Please note that one or more purposes may apply simultaneously.

A. Communication and Marketing. We may use your Personal Data to communicate with you, e.g. to provide information relating to our products and/or services you are using or to contact you for customer satisfaction queries. We may also use your Personal Data for marketing or research purposes, e.g. to conduct market research and we may, in accordance with applicable law, contact you to inform you of new products, services or promotions we may offer from time to time. In addition, some of our products and services may be used to promote products and services belonging to Our Affiliates. However, we do not disclose your Personal Data to such companies or any other company for marketing purposes without your prior consent.

B. Provision of Services and Supply of Products. We may use your Personal Data to fulfill your requests, process your orders or as otherwise may be necessary in order for us to perform, enforce or otherwise give effect to the agreement between you and us, to ensure the functionality and security of our products and services, to identify you and to prevent and investigate fraud and other misuses. 

C. Development of Our Products and Services. We may use your Personal Data to develop our products and/or services. However, for the most part we only use aggregate and statistical information in the development of our products and services. In that case we may create aggregate and statistical information based on your Personal Data. We may also use your Personal Data to personalize our offering and to provide you with service options that are more relevant to you, e.g. to make recommendations and to display customized content and advertising in our Sites. We may combine Personal Data collected in connection with your use of a particular product and/or service with other Personal Data we may hold about you, except where such Personal Data was collected for a different purpose.


5. Sharing of Personal Data  

We do not sell, lease, rent, distribute or otherwise disclose your Personal Data to third parties unless required or permitted to do so by applicable law or otherwise stated below. In any case your Personal Data shall not be transferred to any countries outside the European Union (EU) or the European Economic Area (EEA).

A. Your Consent. We may share your Personal Data if and when we have your consent to do so, but only to such an extent as allowed by your consent.

B. Affiliates and Authorised Third Parties. We may share your Personal Data with our Affiliates and authorized third parties who process Personal Data for us for the purposes described in this Privacy Policy. Such third parties are not permitted to use your Personal Data for other purposes, and we require them to adhere to all applicable laws, to act consistently in compliance with this Privacy Policy and to use appropriate security measures to protect your Personal Data.

C. Mergers and Acquisitions. In case we decide to sell, merge or otherwise reorganize our business, we may be requested and/or obliged to disclose Personal Data to prospective or actual buyers, including their advisers.


6. Data Quality and Security

We take all reasonable steps to ensure that the Personal Data we have collected is accurate and up-to-date and to delete out of date or otherwise incorrect or unnecessary Personal Data. We recommend that you access your Personal Data from time to time, where applicable, as certain services may allow you to amend, modify or otherwise to manage your user profile, in order for you to ensure that your Personal Data is accurate and up-to-date. Furthermore, please be informed that it is your responsibility to provide us with accurate details as well as to update the Personal Data you have provided us with in case of any changes.

We take appropriate technical and organizational information security measures to prevent and minimize risks associated with providing Personal Data. Such measures may include, where appropriate, e.g. the use of firewalls, secure server facilities, encryption, implementing proper access rights management systems and processes, careful selection of processors and other technically and commercially reasonable measures to provide appropriate protection for your Personal Data against unauthorized use or disclosure. Where appropriate, we may also take back-up copies and use other such means to prevent accidental damage or destruction to your Personal Data.


7. Use of Cookies

From time to time when you visit our Site, information and data may be automatically collected through the use of cookies. Cookies are small text files stored on your computer’s hard drive that the Site typically uses to recognize repeated or frequent users and that enable us to collect certain information about your computer, including your Internet protocol (IP) address, your computer’s operating system, your browser type and the address of any referring websites in order to improve our Site for you. For example, cookies will enable us to ascertain whether you viewed our Site with sound or with text on your last visit. Cookies also enable us to count the number of unique and return visitors to our Site. You may configure your Internet browser to accept or reject certain cookies or to inform you when a cookie is saved. Please note that if the acceptance of cookies is turned off on your browser, you may not be able to view certain parts of our Site that may enhance your visit to our Site or improve its informative features. Some of our business partners may themselves use cookies on their own websites. We have no access or control of these cookies. Therefore we are not responsible for any malfunctioning of your computer or its installed web browser as a result of your access to any of these websites.


8. Your Rights Concerning Collected Personal Data

In case you require information about what Personal Data we hold about you or you want to replenish, rectify, anonymise or delete any incomplete, incorrect or outdated Personal Data, or you want us to cease processing your Personal Data for the purpose of sending promotional materials or direct marketing or for the performance of market research or on other compelling legal grounds, you may, as appropriate and in accordance with applicable law, exercise such rights by contacting us at

Please note that in certain cases, especially if you want us to delete or cease the processing of your Personal Data, the aforementioned may also mean that we may not be able to continue to provide the services in question to you.


9. Validity and Change Management

This Privacy Policy is valid as of Effective Date, i.e. as from the first date written above.

TUOMI ® shall have the right to make changes to this Privacy Policy at any time at its own discretion with immediate effect, unless otherwise stated below. Furthermore Hansaprint may change, modify or withdraw access to this Site, at any time or without notice. However, if this Privacy Policy is changed in a material, adverse way, TUOMI ® will post a notice advising of such change on this Site’s home page for a time period of fourteen (14) days. Any and all changes posted as set forth above shall be deemed to have been accepted by you after the expiry of the said fourteen (14) days period or if you continue to use this Site after such changes have been posted and before such period has expired. If you do not accept any the changes made to this Privacy Policy, please contact us at  and ask us to stop using your Personal Data. It is recommendable that you revisit this Privacy Policy occasionally in order for you to become aware of any changes implemented to this Privacy Policy.